Photographing Glass Roots full catalogue of products—including variations in colour and size is a significant undertaking. In 2023, Glass Roots Inc. ran a “12 Days of Christmas” campaign featuring Christmas ornaments with accompanying reels showing the making process, along with curated carousel posts and paired “under the tree” gift ideas. The campaign was highly engaging and successful on social media, and also provided valuable insight into the importance of balancing promotional reach with the value of our work.
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